Cost Per Lead Breakdown: What You Should Actually Pay

Connor T. MacIvor - Connor with Honor

Published on: 29/12/2025

Cost per lead varies by industry: HVAC $35-60, plumbing $40-70, dental $50-90, real estate $25-80. But CPL alone doesn't matter—conversion rate and customer value do. Learn fair pricing for your market and how to optimize it 20-40% lower.